As a sports psychologist who works with many tennis players and golfers in Boca Raton, Florida, I see and hear of lots of devices and strategies designed to improve performance. Typically advertisers find a well known celebrity or top athlete to promote their product to suggest it is the product that has helped them achieve their success and if you use the product it will help you as well!
As tennis champion Novak Djokovic has stormed into the spotlight; he is the latest to be drawn into the peak performance spot light. Last month, the attention was focused on his “secret gluten free diet”. This month the headlines in the Wall Street Journal is, “Novak Djokovic’s Secret: Sitting in a Pressured Egg”.
A company who sells the product for a smooth $75,000 claims that spending up to 20 minutes in the pod three times a week can boost athletic performance by improving circulation, boosting oxygen-rich red blood cells, removing lactic acid and other potential benefits. Djokovic gets to use the device for free and the company gets to use his quote, “I think it really helps – not with muscle but more with recovery after an exhausting set”.
A lot of the same claims can be made by having a massage – for around $75.
